Sally Silver Coaching
Hello, I’m Sally and I’m a new breed of coach for today’s high performers and executives. I combine coaching, therapy, consulting, mentoring and advising to produce truly transformational results.
About Me and My Approach
Before coaching, I spent 17 years working in media buying agencies. I’ve worked at independent agencies and some of the largest media holding companies in the UK. I spent 6 years leading the Government’s digital media buying before becoming Chief Digital Officer, then Managing Director for Dentsu’s media buying agency, holding responsibility for a P and L in excess of £1 billion and over 300 employees. I thrive in a crisis – and have worked through many! – and I feel extremely privileged to have enjoyed a successful career in a fantastic industry.
In 2017, we relocated to New York for 2 years with my husband’s job and I decided to take some time out from agency life. The truth was my values had changed and driving profits for a large corporate didn’t fulfil me. What I found most rewarding and fulfilling was making a difference to other people, being able to pass on wisdom from my experience and seeing people flourish. I was at a vulnerable point in my life. I was a new mum, I’d just left my job and had relocated to another country where I knew no one. I needed help navigating through this time and found a wonderful coach who helped me immensely. I knew then that I wanted to be able to do the same for other people and there began my journey to becoming a coach.
I’ve spent the past few years honing my skills in the field of coaching and I’ve invested significantly in myself to be the best coach I can be. I am a Certified Master Practitioner of NLP (ABNLP), Certified Master Practitioner of Hypnotherapy (ABH), Certified Master Practitioner of Time Line Therapy® (TLTA), Certified Master Coach (ABNLP) and I’m one of only 10 coaches to be certified in the Advanced Practitioner of Transformational Coaching with Paseda360 (ACCPH, ILM) and through this I am certified to practise the Havening Techniques® and Limitless Light Therapy. I am a member of the ABH, ABNLP, TLTA and the Association for Coaching.
During my career, I’ve had a number of executive coaches and they all had one thing in common – they started by asking me what I wanted help with or what I wanted to achieve. That may sound like a good place to start but I didn’t always know what I wanted help with or what I wanted to achieve. And even if I did, what I wanted and what I actually needed are two entirely different things!
Most coaching programmes – and therefore coaches – only look to the future and don’t work with the past. But our past experiences shape who we are today and if we are carrying beliefs that limit us, we’ll never be able to realise our full potential until we work to change that. Most coaches will only use a non-directive style, asking only open questions. But what if you need some direction because you feel stuck where you are currently? Sure, you may find the answers eventually with non-directive coaching but it’s going to take a long time.
My approach is different. I don’t subscribe to the idea that coaching has to be only future focussed and non-directive. I know from my own experience that looking back is critical to being able to move forward. I had no idea how seemingly innocuous childhood experiences had formed limiting beliefs in my mind that I carried with me for years, preventing me from fully realising my potential and being my authentic self until I went through this process myself. It isn’t easy. But it does work.
As a coach I offer a safe and relaxing place, free from judgement. I listen with empathy, but I won’t sit and nod to everything you say. I will challenge you when required. There’s no hierarchy in the room. We’re equals, working together to give you the best future that you deserve. I combine coaching, therapy, consulting and mentoring all in one and work hard for my clients with honesty and integrity. In return I ask that you are committed, prepared to work hard and will trust in the process and the therapies that we use together.
It is a privilege to be a coach. Seeing clients emerge from the process with a weight lifted off their shoulders, with a renewed drive, energy and determination is wonderfully rewarding. It pays to do things differently.
How To Work With Me
Before working together, I offer a free, no obligation discovery call, which gives us both the opportunity to find out a little more about each other, how we work and what our expectations are to see if we’re the right fit.
There’s no hard sell or expectation for you to sign up there and then. I encourage everyone to take some time to think after our call before committing.
If you want to work with me, I ask everyone to do a Breakthrough programme. This involves a half-day session where we identify patterns of behaviour and limiting beliefs that have held you back and continue to hold you back. We will use therapies to neutralize “little T” traumas and reframe beliefs, namely Havening Touch® and Limitless Light Therapy®. These sessions ask you to dig deep but it is worth it because they are transformational. There is then a period of reflection, during which you will have some daily practices to build up resiliance, which complement the work done in the Breakthrough session. I will support you during this period before we get together again two weeks later for a follow up session and to build a future pathway.
For clients who want ongoing coaching, we then co-create a bespoke programme.
We are all shaped by our experiences. Some of these experiences – often from childhood – are indelibly printed in our brains and create limiting beliefs and patterns of behaviour that hold us back. These experiences aren’t often consciously remembered but they are always there. Setting goals and objectives when limiting beliefs and “little T” traumas are encoded in the brain is a bit like tethering you to an 80-metre bungee cord and asking you to sprint the 100 metres. It doesn’t matter how fired up you are for the sprint, at some point that bungee cord is going to pull you back and stop you crossing the line.
The work we do in a Breakthrough session untethers the bungee cord so that there’s nothing holding you back from crossing that finish line.
Breakthrough programmes are £1495. This includes reviewing a synopsis, a half-day session neutralizing traumas and identifying and re-framing limiting beliefs, a two-week reflection and resilience-building period with daily practices and support and a follow up session to review progress and build a future pathway.
To find out more, Click here to fill in the contact form and I’ll be in touch very soon.
Training
I am a qualified trainer and offer group training programmes. My flagship programme is “NLP for Communication and Influence”. I am a Master Practitioner of NLP and in this one-day training session I take groups through an introduction to NLP (neuro linguistic programming), sensory acuity and rapport building, representational systems and eye accessing cues and strategies.
I devised this programme having taken feedback from several business leaders about a requirement for “soft skills” training.
Prices for this training programme vary dependent upon numbers and location. Please get in touch to discuss further.
BeSpoke Training
I can devise bespoke training programmes based around your requirements. Previous subject matters include Time Management, How to Lead, The Art of Optimisation For Life, Managing Conflict, How to Have it All and Building Resilience. Please get in touch to discuss further
